Former Realme CEO Launches AI+ India-First Smartphone Brand: AI+ Nova 5G, AI+ Pulse Models Priced Under ₹10,000

Madhav Sheth, the former chief of Realme India, has announced the launch of a new smartphone brand, AI+ Smartphone, through his recently founded Indian company, NxtQuantum Shift Technologies. The brand enters the market with two models — Pulse, a 4G smartphone, and Nova, a 5G device. Both the phones are priced under the Rs. 10,000 range.

Sheth also introduced NxtQuantum OS, which the company describes as India’s first sovereign mobile operating system. The OS emphasizes user control and data transparency, with all personal information — including app settings and backups — stored securely within India. The data is hosted using Google Cloud Regions empanelled by the Ministry of Electronics and Information Technology (MeitY).

“AI+ Smartphone is about putting control back in the hands of Indian users,” said Sheth, now CEO of AI+ Smartphone. “These phones are designed with India in mind — fast, secure, and built to respect data privacy.”

Manufactured in India by United Telelinks (Bangalore) Limited at their Noida facility, the smartphones support multiple regional languages and come with features such as local content integration and a Theme Designer Tool for customisation.

This marks a significant move towards local innovation and manufacturing in India's mobile technology sector. With the AI+ brand, Sheth looks to convert the nearly 200 million users who still use ‘feature phones’.

AI+ Pulse, AI+ Nova 5G price in India, availability

The AI+ Pulse is priced in India at Rs. 4,999 for the 4GB RAM + 64GB storage option, and Rs. 6,999 for the 6GB RAM + 128GB storage option. It will go on sale on July 12. The AI+ Nova 5G is priced in India at Rs. 7,999 for the 6GB RAM + 128GB storage model, and Rs. 7,999 for the 8GB RAM _ 128GB storage option. The Nova 5G Will go on sale on July 13. Both the phones will go on sale on Flipkart and will be listed with exclusive day-one promotions. The handsets will be listed in Black, Blue, Green, Pink, and Purple colour options.

AI+ Pulse, AI+ Nova 5G specifications

The two phones have a 6.7-inch HD+ display and run on NxtQ OS. The AI+ Pule is powered by the Unisoc T615 processor, whereas the AI+ Nova 5G is powered by the Unisoc T8200 processor. Internal storage options max out at 128GB, there is an option to expand storage up to 1TB.

As for camera, both the phones have dual sensors at the back with a 50-megapixel main sensor and a 5-megapixel selfie sensor up front. The AI+ Pulse and AI+ Nova 5G phones pack a 5,000mAh battery with 18W charging support. Both the phones come with 3.5mm audio jack and USB Type-C ports.

The big highlight on the phones is the NxtQ OS which comes with a dedicated dashboard to show what apps are tracking which data. The UI is based on Android 15 and comes with the NxtQuantum PlayStore, NxtQuantum Theme Design Tool, Community App, Community Wallpaper, and NxtMove App.