Imperial Leather soap bar stickers have an incredible purpose that you probably didn't know about

If you’ve ever used a bar of , you’re probably familiar with its iconic red and gold sticker.

For fans of the sticker isn’t just a symbol of nearly 100 years of high-quality suds, but also a way to show off their brand loyalty to others in the bathroom. However, what many don’t realize is that it has a clever, practical purpose - one that’s pure genius.

What bathers will most likely notice about the sticker is just how stubborn and resilient it is. It tends to outlast your fancy new shower gel or even your latest home hair dye job, sticking firm long after most other things have worn away.

No matter how many times you lather up, this sturdy metallic label will continue to hold firm until the final scraps of soap melt away, even when there's barely anything left to cling onto.

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The reason behind this goes far beyond dedicated branding, and could well help keep your bar lasting longer, helping you save pennies in the long run...

An intriguing conversation about the iron-clad label was sparked on the social media platform X - formerly known as - with one person declaring: "If the relationship isn't as strong as that sticker on Imperial Leather soap, I don't want it."

Speaking for many, another curious individual wondered: "How does the sticker stay on Imperial Leather bars of soap right to the end?" A third person then chimed in, explaining: "I believe you're supposed to have it in your soap dish/on the sink with the label side down. Stops soap getting a 'soggy bottom.'"

This explanation has since been confirmed by Imperial Leather itself, in a statement made to the in which the brand clarified that the 'sticker on the top is for a long-lasting bar and preventing mushiness', acting as a tiny built-in soap dish.

A spokesperson informed the publication: "When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray."

A similar conversation erupted over on , with one person writing: "Anyone still use these? Was always amazed how the sticker never came off the soap, no matter how much you used."

One user responded with a nostalgic tale. "My nan always had this soap when I was little, and I was convinced the sticker gradually disintegrated into nothingness by the time the bar was finished with," they said.

"Bought some not long ago as an adult and was dismayed to find out it doesn’t - it just ends up stuck in the plug hole when my wife finishes a bar.

"Also, it’s strange as an adult to smell like your nan."

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