Liam Gallagher tour fashion as he thrills underground design house with 'wonderful surprise'

Liam Gallagher is known for his incredible style almost as much as his music - with fans on the Live 25 reunion tour choosing to copy some of his iconic looks.

For the first night in Cardiff, the Oasis frontman made sure he was looking sensational on stage and to the surprise of an underground Italian fashion brand - picked one of their designs especially for the comeback.

The brand, Ten c., had no idea the singer was going to wear one of their pieces for the historic moment at the Principality Stadium, calling the discovery a 'wonderful moment'.

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They also revealed that no payments were exchanged by Liam to wear the garment, as they outed him as a true fan of fashion.

Enzo Fusco, president of FGF (the Italian group of Ten c), told the Mirror: “It was a really wonderful surprise. I'm getting on in years and my life has always been punctuated by more or less extraordinary events, but I must say that this one made me happy. The fact that we didn't sponsor or pay for this endorsement made me realise that true style is priceless.

“A world-famous singer freely chooses – something that is by no means a given today – a Ten c garment from among a thousand outerwear items – in this specific case, our historic Anorak model – during his first reunion concert after 16 years of waiting by fans and under the spotlight of the whole world, what can I say? It makes me incredibly proud of the work that is carried out here every day, with hard work and commitment. It means we are on the right track.

“Ten C is a niche brand, not mainstream, which has built itself up and is slowly making a name for itself over the years thanks to its passion for style and love of detail. Not everyone understands it, but those who fall in love with it never abandon it.

"We have a small, very loyal and engaged community. I believe that this is what we have in common with Oasis: a love for our “work”, a passion for our community and the desire to stand out from the crowd as a premium brand.”

The jacket was an archive piece that belongs to the limited edition launched in April 2024 by Ten c in collaboration with Awake NY, the result of the collaboration between creatives Alessandro Pungetti and Angelo Baque.

The jacket features a print reproducing a map of the rocky substrate of Manhattan's neighbourhoods, an original and truly unique camouflage print. The outerwear, which alternates military green and acid green, is customised with both logos. The classic OJJ label, sewn on the inside, bears both the Ten c and Awake NY logos.

Liam has previously joked about wearing a coat on stage - saying he doesn’t mind if he sweats as long as he looks ‘cool’.

Ten c was founded by designers Alessandro Pungetti and Paul Harvey, who previously worked together at C.P. Company. They established the brand in 2010 with a focus on creating timeless, durable, and versatile outerwear, inspired by Japanese craftsmanship and classic military silhouettes.