Sky Sports' football plan is 66p a day ahead of Premier League and EFL season

We’re now two weeks away from the new Premier League season and football fans are being offered Sky Sports for 66p per day off on August 15, with title holders Liverpool facing Bournemouth at Anfield.

The opening weekend is packed with must-see fixtures, including the likes of Wolves vs Man City, Chelsea vs Crystal Palace and Man United vs Arsenal. Each of these games will be shown exclusively on Sky Sports as the broadcaster increases its Premier League coverage from 128 matches to a minimum of 215 from this season.

Sky says this is 80% of all televised Premier League matches. To catch all these fixtures – on top of more than 1,000 live games across the EFL, SPFL, WSL and Bundesliga – football fans must secure a Sky Sports subscription, which costs £20 per month in an introductory offer.

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This works out at roughly 66p per day over 30 days and provides access to nine Sky Sports channels including Main Event, Premier League, Football, F1, Golf and Tennis. It also includes the recently launched Sky Sports+ channel at no extra cost, which offers live streams of more than 1,000 live EFL games, every Carabao Cup fixture and every match from the men’s Rugby Super League.

The only catch is that those without an existing Sky package will need to pair Sky Sports with a TV and Netflix plan. However, these combined plans were revamped last year and now start at £35 for Essential TV and Sky Sports.

This comes with more than 100 regular TV channels such as Sky Atlantic, along with free Netflix and Discovery+ subscriptions. Customers can also add TNT Sports to the package for an extra £20, far cheaper than the £30.99 it costs to join direct through Discovery+ Premium, to enjoy next season’s European competitions.

Sky’s deal comes as Virgin Media launches its rival Summer of Sports sale, which offers big discounts across its own Sky Sports packages until September 2. These start with the Bigger Combo bundle + Sports, which comes with more than 200 TV channels, including eight from Sky Sports such as Main Event, Football and F1.

It also has 516Mbps fibre broadband, all of which has been reduced from £65.99 to £54.99 – £264 saving. A downside to both Sky and Virgin’s plans is that customers will see at least two bill increases in their 24-month term as each provider raises their prices every April.

This year, Sky introduced a 6.2% increase to its TV customers but is yet to confirm next year’s chance. Virgin has already confirmed the Bigger Combo bundle + Sports will rise to £58.49 from April 2026 and £61.99 from April 2027.

What sets Sky apart from its rivals is the opportunity to cancel a contract after a price rise is announced, not something offered by Virgin.