Before Auston Matthews was an NHL superstar, his biggest supporter was clocking into two jobs, trying to make ends meet. His mom, Ema Matthews , didn’t just believe in his dream, she bankrolled it, penny by penny, from behind a Starbucks counter. For families without deep pockets, hockey can be financially brutal. But Ema’s resilience turned obstacles into opportunity and her son into one of the league’s brightest stars. Her story is the heartwarming reminder that every great athlete often has a real-life superhero cheering from the sidelines.
Auston Matthews’ hockey dream wasn’t cheap and his mom took the weight
Ice time, gear, coaching, travel, youth hockey isn’t just a sport, it’s a financial beast. For the Matthews family, especially with Ema being originally from Hermosillo, Mexico, the culture and cost of the sport were both daunting. But she took on the challenge without hesitation, picking up multiple jobs including a gig at Starbucks to ensure Auston never missed a chance to grow on the ice.
“I used to work in the morning for Starbucks, in the afternoon the restaurant, i was very fortunate to have two jobs. And believe me, if they would have more hours, I would have more jobs."
Ema shared in a past interview that the cost of hockey often reached up to $20,000 a year, a heavy ask for any middle-class family. To make it work, she didn’t just cut corners, she picked up shifts and poured lattes while helping Auston stay focused on the sport. She even deposited small amounts of money in his account so he could grab food with teammates like a regular teen.
Ema’s story also breaks stereotypes. In a sport dominated by players from Canada and northern U.S. states, Auston’s rise as a player of Mexican heritage makes his success even more impactful. It's not just about talent, it’s about trailblazing, especially for kids of color or immigrant families who rarely see themselves represented in hockey.
Auston Matthews is one of the Toronto Maple Leafs ’ biggest stars and a face of the NHL. He’s not just known for his goal-scoring skills but also for his poise and work ethic, traits his mom likely helped instill. While fans celebrate his success on the ice, stories like Ema’s remind us of the sacrifices behind the scenes that made it possible.
Ema Matthews’ story shows what’s possible when love, grit, and hustle lead the way.
Also read - “From baptism to strip club”: Pete Blackburn’s unhinged NHL comparison is going viral and fans totally get it
Auston Matthews’ hockey dream wasn’t cheap and his mom took the weight
Ice time, gear, coaching, travel, youth hockey isn’t just a sport, it’s a financial beast. For the Matthews family, especially with Ema being originally from Hermosillo, Mexico, the culture and cost of the sport were both daunting. But she took on the challenge without hesitation, picking up multiple jobs including a gig at Starbucks to ensure Auston never missed a chance to grow on the ice.
“I used to work in the morning for Starbucks, in the afternoon the restaurant, i was very fortunate to have two jobs. And believe me, if they would have more hours, I would have more jobs."
my heart😭😭 pic.twitter.com/qJT0NwOlxL
— jenn🐣 (@jennsalbum34) May 14, 2025
Ema shared in a past interview that the cost of hockey often reached up to $20,000 a year, a heavy ask for any middle-class family. To make it work, she didn’t just cut corners, she picked up shifts and poured lattes while helping Auston stay focused on the sport. She even deposited small amounts of money in his account so he could grab food with teammates like a regular teen.
Ema’s story also breaks stereotypes. In a sport dominated by players from Canada and northern U.S. states, Auston’s rise as a player of Mexican heritage makes his success even more impactful. It's not just about talent, it’s about trailblazing, especially for kids of color or immigrant families who rarely see themselves represented in hockey.
Half Mexican dude from Arizona turning into one of the best hockey players on Earth is such a great American success story …
— Engineering is the Answer (@a2mfk74) May 14, 2025
Auston Matthews is one of the Toronto Maple Leafs ’ biggest stars and a face of the NHL. He’s not just known for his goal-scoring skills but also for his poise and work ethic, traits his mom likely helped instill. While fans celebrate his success on the ice, stories like Ema’s remind us of the sacrifices behind the scenes that made it possible.
Matthews being Hispanic has legit made being a Canadian first born hockey fan much easier love matty he’s one of us
— Metakeurgal (@metakeurgal) May 14, 2025
omg i got this on tt today and i started sobbing in the car enough.
— mari⁷¹ (@ravensmari) May 14, 2025
yoooooooooooooooooooo why am i crying in the club rn ???
— shimmeringwoods (@realrenrich) May 14, 2025
Ema Matthews’ story shows what’s possible when love, grit, and hustle lead the way.
Also read - “From baptism to strip club”: Pete Blackburn’s unhinged NHL comparison is going viral and fans totally get it
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